Backdrop, standee, and POSM are tools commonly used by organizations and businesses in events, press conferences, product launches, promotions, brand communication strategies, etc., to convey important content aimed at helping target audiences grasp highlighted information that businesses want to convey.

So, what are the concepts of the terms backdrop, standee, and POSM?

  • Backdrop: Often a stage background in events, placed in key locations such as reception areas and the center of the stage. It, along with standees, posters, and banners, plays an essential role in every event, containing crucial information and is used to present the brand and key messages.

  • Standee: Typically, it has a simple and lightweight structure consisting of a stand and a digitally printed fabric banner featuring important visuals. Standees require meticulous design, artistic images, and presentation. They are usually printed with images, messages, or advertising designs to attract viewer attention. Decorative elements like symbols, logos, and colors may be added for impression and brand representation.
  • POSM: Includes various materials and documents used for advertising and promoting products or services at the point of sale. The primary goal of POSM is to capture customers’ attention and drive them to make purchases at the point of sale

Process of Providing Backdrop-Standee-POSM Design Services at BVAD Agency:

  • Step 1: Receiving client information
  • Step 2: Analyzing and studying client requirements
  • Step 3: Preliminary design based on client requests
  • Step 4: After approval, proceed with design
  • Step 5: Sending demos, editing based on feedback
  • Step 6: Finalizing edits and handing over

Why Clients Should Choose BVAD Agency:


Backdrop-Standee-POSM Design
BVAD Agency’s experienced team of staff, knowledgeable about the market.
  • Experience and Expertise: BVAD Agency boasts over 15 years of advertising experience across various industries and has delivered over 5,000 remarkably successful projects.
  • Quality and Credibility: BVAD Agency commits to clear consultation, 24/7 support, meeting deadlines, and delivering products on time and according to requirements, all at competitive prices, ensuring the highest quality service for our valued customers.
  • Professional Team: Our team comprises experienced personnel who are passionate, creatively unique, and stay abreast of current trends.
  • Post-Purchase Services: BVAD Agency is an entity within the ButVangCorp ecosystem, a pioneering company that combines expertise in agency and production house, specializing in providing comprehensive communication solutions for small and medium-sized enterprises. BVAD Agency takes pride in delivering sustainable value to thousands of brands. We are committed to creativity and effectively integrating comprehensive communication strategies to optimize revenue and costs.


Consulting services Designing brand identity

Contact now: BVAD Agency

Hotline: 08 1800 1952


Reference: ButVangCorp Profile


BVAD AGENCY helps businesses increase competitive advantage with integrated communication solutions.


08 1800 1952


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