Booking KOLs-MIs is a service that involves booking celebrities, key opinion leaders, and micro-influencers to advertise and promote brands, products, and services for businesses. This type of advertising is popular in the Vietnamese market, providing high efficiency by quickly reaching a large target audience within a short period, thereby increasing brand recognition.
With the increasing development of social media platforms such as Facebook, Instagram, Youtube, and TikTok, booking KOLs has become easily accessible for businesses of all scales. Even small enterprises can leverage the power of KOL marketing.
What are KOLs and MIs?
KOLs (Key Opinion Leaders) and MIs (Micro-Influencers) are individuals with a large following on social media. They can be actors, models, singers, popular bloggers, vloggers, influencers, streamers, etc., capable of influencing the thoughts and purchasing decisions of their followers.
Through various forms of advertising, such as images, videos, and posts on personal profiles, KOLs and MIs cleverly integrate a business’s products or services to effectively promote them to consumers.
Booking KOLs – MIs are classified into three main groups:
- Celebrity (the group with the highest recognition): These are well-known stars in fields like arts, entertainment, and sports, such as singers, MCs, and actors, suitable for businesses with large advertising campaign budgets.
- Influencer (the group getting attention on social media): Individuals with influence and widespread attention on social media, like streamers, bloggers, vloggers, singers, and actors, are suitable for campaigns with substantial budgets.
- Mass Seeder (a micro-influencer or small-scale influencer group): This group has 10K–100K followers on social media. The advantage of this group is its cost-effectiveness for small and medium-sized businesses with limited budgets.
Benefits of Booking KOLs-MIs Service at BVAD Agency:
- Diverse network of KOLs and MIs suitable for various products and brands
- Easy and quick booking of KOLs and MIs
- increased conversion rates and sales figures.
- Transparent campaign evaluation and management
Booking KOLs-MIs process on social media platforms at BVAD Agency:
Step 1: Receive customer information and determine the KOL hiring budget based on the business’s campaign goals and scale.
Step 2: Analyze the target market, competitors, and targeted audience.
Step 3: Present a comprehensive, detailed plan to the customer.
Step 4: Check KOLs’ suitability and establish contact.
Step 5: Execute the campaign.
Step 6: Monitor and measure the campaign’s effectiveness.
Why choose the Booking KOLs-MIs service at BVAD Agency?
- Experience and Expertise: BVAD Agency boasts over 15 years of advertising experience across various industries and has delivered over 5,000 remarkably successful projects.
- Quality and Credibility: BVAD Agency commits to clear consultation, 24/7 support, meeting deadlines, and delivering products on time and according to requirements, all at competitive prices, ensuring the highest quality service for our valued customers.
- Professional Team: Our team comprises experienced personnel who are passionate, creatively unique, and stay abreast of current trends.
- Post-Purchase Services: BVAD Agency is an entity within the ButVangCorp ecosystem, a pioneering company that combines expertise in agency and production house, specializing in providing comprehensive communication solutions for small and medium-sized enterprises. BVAD Agency takes pride in delivering sustainable value to thousands of brands. We are committed to creativity and effectively integrating comprehensive communication strategies to optimize revenue and costs.
Consulting services for Booking KOLs – MIs
Contact now: BVAD Agency
Hotline: 08 1800 1952
Reference: ButVangCorp Profile