What is a Corporate Video?
A corporate video, also known as a Corporate Video, is a short video ranging from 3 to 9 minutes created to introduce the scale, promote products, present the company’s history, convey messages, highlight core values, achievements, or corporate culture. It requires a creative script to ensure the effective transmission of messages through the short video, utilizing professional angles for compelling visuals. This advantage makes corporate videos a valuable tool in marketing communication campaigns.
The steps to create the simplest business introduction video:
Research Opportunities and Target Audience
Before creating a business introduction video, it is essential to conduct thorough research by evaluating the market, analyzing competitors, and defining the target audience. This helps in understanding what they are looking for and what they desire from your products or services.
Create a Script and Video Concept
Choose the main message and storyline
- Define the goal: It is necessary to determine the main introduction video about the product, service, or business, grasp the core value, and convey the desired message through this video.
- Crafting the Story: Once the message is defined, the storytelling will revolve around it. The narrative should have a clear and engaging structure, capturing the audience’s attention from the beginning to the end. It should evoke a sense of curiosity or leave a lasting impression on the viewers.
Selecting Style and Presentation Method:
- Presentation Style: Determine the overall video style, including color tone, images, and content. Whether it’s subtle, humorous, or interactive, ensure it resonates with the target audience and aligns with the intended message.
- Presentation Method: Through narration, actor selection, visual or motion graphics, encompass these elements to convey the message clearly.
Utilize Creative Elements for a Unique Touch:
- Incorporate Special Effects: Understand how to use images and sound to create differentiation and a powerful impact for the introduction video.
- Unique Design: Pay attention to the video layout, font choices, images, and graphics that align with the brand to establish consistency and leave a lasting impression on viewers.
Selecting Locations and Designing Scenes:
- Determine Positioning Goals: Before choosing filming locations, identify the target audience, main message, and emotions you want to evoke in viewers.
- Brand and Style: Select settings that align with the brand and style you aim to convey. Choose the tone and mood based on the target audience.
Choosing Locations and Scenes:
- Relevance to the Message
- Control Lighting and Sound
- Weather Conditions
Set and Costume Design if Necessary:
Ensure that actors and individuals appearing in the video are appropriately dressed to align with the message. Set up the decor in a well-organized manner. This will make the introduction video impressive and appealing to potential customers.
Quay và sản xuất video
- Sử dụng thiết bị chuyên nghiệp và kỹ thuật quay: đảm bảo thiết bị quay chuyên nghiệp với hình ảnh chất lượng cao. Chọn góc quay, kích thước và tốc độ tạo ra hình ảnh sáng tạo và thu hút để làm cho video của bạn nổi bật.
- Hướng dẫn diễn viên và nhân viên liên quan: chuẩn bị diễn viên, hỗ trợ diễn xuất và hỗ trợ nhân viên liên quan.
- Ghi âm và chỉnh sửa âm thanh: thiết bị ghi âm đòi hỏi chất lượng và xử lý âm thanh.
Capture and Produce the Video:
- Use professional equipment and filming techniques: Ensure the use of professional filming equipment for high-quality images. Choose angles, sizes, and speeds to create creative and engaging visuals that make your video stand out.
- Guide actors and relevant staff: Prepare actors, provide acting support, and assist relevant staff.
- Record and edit audio: Recording equipment requires quality and sound processing.
Edit and Edit the Video:
This step is particularly important to make the video impressive and engaging for viewers, requiring a professional editor who knows how to convey the message and story clearly and uniquely
Optimize and Share the Video:
- Improve video quality.
- Optimize for engaging titles and descriptions, use keywords, appealing cover images.
- Plan and execute sharing campaigns online.
Evaluate and adjust.
- Track video performance.
- Collect feedback and reviews from customers.
- Adjust the video if improvements or optimizations are needed.
Forms of business introduction films:
- Overview Corporate Introduction Film: Introduces the company’s history, core values, mission and objectives, corporate culture, and may incorporate the products or services currently offered.
- Product and Service Introduction Film: Introduces the scale of the factory, prominent products, and services. Highlights the strengths derived from your products or services.
- Product Usage Guide Film: This is a short video tutorial on using the features, providing a better understanding of the produc
- Storytelling Film: Nowadays, utilizing storytelling elements can captivate and evoke emotions from viewers, creating a strong connection and leaving a lasting impression.
- Media Event Film: If your business participates in events or organizes them, you can capture and share those moments to showcase your involvement and engagement.
- Customer Interaction Film: You can create a video showcasing customer experiences, capturing their feedback and reviews on using your products or services in an objective manner.
- Team Introduction Film: People are a crucial factor in any business, and you can introduce the roles of individuals within the organization. Showcase the team spirit and cohesion within the company.
For more information: Professional Advertising TVC Production