Media sponsorship – Effective branding solution for all organizations/brands

When an organization/business aims to reach potential customers and directly promote information about their brand, business, or industry to the general public, it requires a professional media sponsor to optimize costs and execute a perfect marketing campaign, ensuring that the public remembers the brand or event.

What is media sponsorship ?

Media sponsorship involves electronic news media and television stations sponsored by a media sponsor to support information about news events or marketing campaigns. This includes press bookings, inviting reporters/editors to attend, and featuring coverage on electronic news websites and television stations. Therefore, your business doesn’t need to spend much time to efficiently reach the public without incurring significant costs associated with traditional advertising

Showcase – Some projects undertaken by the BVAD Agency team.

1. Pre-Show MTA Vietnam 2023 

With the theme ‘Anticipating the Future Wave,’ the press conference revolved around the innovations and creativity in the manufacturing industry in Vietnam. It also introduced sideline events premiering at MTA VIETNAM 2023: the Automation & Robot Exhibition Area and the ‘MTA Robot Challenge’ competition, promising to be a can’t-miss highlight.

MTA VIETNAM 2023 attracted more than 12,000 visitors, primarily consisting of business owners, management teams, and high-level specialists with decision-making authority within their companies.

2. Press Conference & VIP Tour ‘MTA VIETNAM 2023.

MTA VIETNAM 2023 is an international exhibition that attracts leading businesses from developed countries such as Europe, the United States, Singapore, Australia, etc., prioritizing the promotion of the most advanced products and technologies, with over 80% of the exhibition booths

The highlight at MTA VIETNAM 2023 is the ‘MTA Robot Challenge’ competition for students from universities across the city. This promises to be an anticipated event for the Vietnamese mechanical industry, offering attractive aspects and new opportunities for innovation and automation in this field.

3. The exhibition event ‘Vietbeauty & Cosmobeauté Vietnam 2023

Officially the media sponsor at the Vietbeauty & Cosmobeauté Vietnam 2023 event, which took place on the morning of July 27 at the Saigon Exhibition and Convention Center (SECC), District 7, Ho Chi Minh City.

The perfect combination of two renowned events, Vietbeauty – the leading international beauty exhibition in the region, and Cosmobeauté Vietnam – the longest-standing trade exhibition in the industry over the past 14 years.

Vietbeauty & Cosmobeauté Vietnam 2023 brings many business collaboration opportunities. Approximately 400+ exhibiting companies from 25+ countries, with over 1000 beauty brands from developed countries such as Europe, the United States, Japan, South Korea, etc4

4. Press Conference Ahead of the 16th International Exhibition on Processing, Packaging, and Printing Technology for Vietnam – ProPak Vietnam 2023

The ProPak Vietnam 2023 exhibition, featuring iconic displays covering an area of 10,000m2, will welcome over 450 exhibiting units from more than 30 countries and territories, including the United States, the United Kingdom, France, Germany, Italy, Denmark, Poland, the Netherlands, Switzerland, Australia, Austria, Belgium, Japan, South Korea, Singapore, China, Taiwan, Hong Kong, and many other countries.

As planned, ProPak Vietnam 2023 is expected to gather many renowned international businesses to exhibit, focusing on packaging technology, processing technology, materials, consumer goods packaging art, specialized pharmaceutical technology, cold supply chain, logistics, stock saving, and various other sectors.

5. Opening Press Conference for the VIETWATER 2023 Exhibition.

The 14th International Exhibition and Conference on Water Supply, Water Filtration Technology, and Wastewater Treatment in Vietnam – Vietwater 2023, along with the Exhibition on Waste Treatment & Environmental Technology in Vietnam – WETV 2023.

This year, the exhibition will feature the participation of over 450 exhibiting units from 25 countries and territories, connecting with more than 10,000 specialized visitors.

In the current potential context, Vietwater 2023, with its diverse product showcase, international seminars, and practical business networking activities, promises to be an anticipated edition, opening up a new chapter for the development of the water industry in Vietnam.

6. Opening Press Conference & VIP Tour for ProPak Vietnam 2023.

Continuing the outstanding success of the 15th edition, this year, the 16th International Exhibition on Processing, Packaging, and Printing Technology for Vietnam – ProPak Vietnam 2023 officially takes place from November 8 to 10, 2023, at the Saigon Exhibition and Convention Center (SECC), District 7, Ho Chi Minh City. The event serves as a platform for packaging industry businesses to explore new machinery, equipment, and breakthrough technologies to innovate production lines, optimize processing and packaging processes, expand production, and meet the demands for sustainable development.

With an exhibition area of up to 10,000 m2, ProPak Vietnam 2023 welcomes over 400+ exhibiting units from 30+ countries and territories, opening a new chapter in technology and emerging trends in packaging production.

Role of the Media Sponsor for the Event.

  • Ensure marketing campaigns and brand communication reach a large audience, bridging the gap between a business’s products and consumers, creating a viral effect.
  • Help define the right goals, messages to convey, and optimize the event to meet the business objectives of brands.
  • Contribute to expanding the reach of the target audience, acting as a media sponsor while providing additional benefits for the brand, agency, or organization by enhancing their market recognition and credibility.
  • Contact media agencies and journalists to ensure that the event is covered in newspapers and on television. Manage the guest list and confirm the participation of media outlets.
  • Additionally, media sponsorship helps optimize and efficiently manage the financial resources invested in communication compared to many other communication tool

Under what circumstances is the support of a media sponsor needed for an event?

  • The need for media sponsorship arises in various scenarios such as large-scale seminars, specially organized events for high-profile clients or important business stakeholders, industry conferences, or significant local and regional events.

Additionally, BVAD Agency can provide cost-effective communication solutions for these events:

  • Introduce or promote new products, services, or programs of the business.
  • Update essential information about the business or refresh the branding of existing products.
  • Announce important news or information directly related to the business.
  • Handle communication crises such as correcting misinformation and confirming details.

BVAD Agency – Your media sponsorship partner in crafting positive and impactful messages for your brand/event.

  • BVAD Agency, a part of the ButVangCorp ecosystem, is a strategic partner with 300 newspapers nationwide. We facilitate event coverage bookings and ensure swift news dissemination. Our support extends to planning, as well as crafting press releases to promote and build a positive brand image for your business.
  • With over 15 years of experience in the field of communications, we excel in resolving challenges related to event/brand media coverage. We provide expert guidance on effective communication strategies tailored to each brand, ensuring optimal media presence.
  • Moreover, we are the official partner of prominent online newspapers such as Báo Chính Phủ, VnExpress, Kinh Tế và Đô Thị, Báo Công Thương, Báo Đầu Tư, Báo Nhân Dân, Nhịp Sống Thị Trường, Dân Trí, CafeF, and various television stations like VTV, HTV. Our credibility is affirmed by the trust of our clients, making us a reliable companion for numerous brands, agencies, and organizations.


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