Nowadays, marketing methods are gradually changing to keep up with market trends. Predicting and understanding marketing trends will help marketers and businesses plan long-term marketing strategies. Let’s explore some predicted trends that will explode in 2024 with BVAD Agency in the article below!
Marketing Trends Applying Artificial Intelligence (AI)
Anticipated for 2024 to be a explosive year for the application of Artificial Intelligence (AI) in advertising. AI technology is gradually being widely used to automate marketing campaigns. AI is proving to bring many benefits, providing efficiency and cost savings for brands in creating images, videos, advertising content, etc. Currently, applications and AI technologies supporting marketing are increasing, such as image design (Photoshop, Canva, Leonardo, etc.), video editing (D-ID, Heygen, etc.), and information retrieval and text content creation (Chat GPT).
A specific and widely used example of applying AI in current marketing is the chatbot. Chatbots are increasingly being deployed across business advertising platforms, such as websites and Facebook Messenger. These chatbots utilize Natural Language Processing (NLP) software to decode customer needs and desires, responding as if they were real employees. Thus, it can be observed that Artificial Intelligence (AI) is currently and will continue to be an indispensable part of marketing in the future.
Green Marketing Trend – Environmentally Friendly
“Green Marketing, or Eco-Friendly Marketing, is a trend in product and service promotion based on awareness or factors that are environmentally friendly. This marketing trend includes the implementation of production processes and product packaging designs that utilize renewable energy sources, minimize negative environmental impact, and encourage eco-friendly consumer behaviors that are close to the environment.
Why is this trend something marketers need to pay attention to? Gen Z is gradually becoming the primary consumer group, and businesses need to find a common language with this young generation. Gen Z is highly concerned about environmental friendliness, reducing negative impacts on the environment, so they favor and choose environmentally friendly brands. They are inclined to choose and support brands with environmental protection initiatives. Businesses should strive to adapt and enhance the quality of environmentally friendly product lines. Therefore, Green Marketing is predicted to continue booming in 2024 as it aligns with the values and preferences of Gen Z consumers.
Marketing Trend Focusing on Customer Experience
Creating value for customers and providing the best customer experience is always a crucial factor in the field of marketing. This trend will continue to be a prevalent focus in the future. Customer experience will significantly influence how customers perceive a business or brand. A positive shopping experience will create a favorable impression and help build customer loyalty to the brand.
Marketing Model C2B2C – Anticipated New Trend to Explode
C2B2C (Consumer to Business to Consumer) focuses on connecting consumers with consumers through an intermediary business. It may sound unusual, but this trend is predicted to become quite prevalent in the near future.
Why is that so? A typical example is the second-hand and product reuse model, which aims to protect the environment as well as save budgets. Commonly traded items include clothing, furniture, and technology. However, buying and selling these products come with certain risks such as scams and quality concerns. Therefore, consumers need the intervention of an intermediary to ensure the quality and safety of transactions. The C2B2C Marketing Model is predicted to be a new and strongly emerging trend in the future, bringing benefits to both consumers and the environment.
Marketing Trend through SMS Commerce
SMS Commerce, a new trend in the field of sales and marketing. Currently, some retail brands have started integrating shopping services into SMS applications on mobile phones to optimize the customer experience. This means that customers can entirely shop, make payments, and manage their orders via text messages instead of having to visit a website or use a mobile app.
Staying ahead of the current hot marketing trends will provide you and your business with a comprehensive overview of the activities that will gain momentum in the coming year. BVAD Agency has just helped you explore 5 predicted marketing trends that will explode in the next year. Of course, it doesn’t stop at just five; there are many other trends. Follow the latest articles on BVAD Agency’s News page to stay updated.
Staying ahead of the current hot marketing trends will help you and your business gain a comprehensive overview of the activities that will gain momentum in the coming year. BVAD Agency has just assisted you in reviewing 5 predicted marketing trends that are expected to explode in the next year. Of course, it doesn’t stop at just five; there are many other trends. Follow the latest articles on BVAD Agency’s News page to stay updated.
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